Granny Goose Tortillos and Kornets, General Flour, Isla Flour, General Feeds. Who hasn't heard of these top-selling brands? These brands - and many more - are manufactured by just one company: General Milling Corporation.

The story of General Milling Corporation began almost half a century ago in 1961 with the establishment of its first flour mill in Opon, Mactan.

The flour mill flourished and became a landmark in Cebu. The company itself became an employer to generations in the province. Young graduates aspired work for the institution. It was, and still is, part of the lives of the hundereds of its employees and their families who depend on it.

The family as a central institution in GMC plus its emphasis on brand equity made the company the multi-billion agro-industrial concern that it is today.

General Milling Corporation started its operations in Cebu in 1961. Flour milling was our pioneering business when we began operations. With flour as our core business, we have expanded to feed milling, maize milling, agribusiness, and fermentation.

Starting the 70's, GMC embarked on an accelerated expansion program that saw it achieve exponential growth. Mid 1970's. Established our first milling facilities in Manila, with flour milling, feed milling, and agribusiness as our initial undertaking. Early 1980's. Ventured into the FMCG (fast-moving consumer goods) market with branded products, i.e. snack foods, pasta, instant noodles, edible oils, and coffee.

1990. Acquired a soybean extraction plant with port/storage in Tabangao, Batangas.

1998. George K. Young became Chairman and President - heralding the company's new thrust to strengthen its brand equity.

2001. GMC formed a subsidiary called General Agri-Foods International, Inc. (GAFII) as a sales and marketing company for feeds and feed ingredients.

Today, GMC is a highly diversified operation with its manufacturing complex in Lapu-Lapu City (Cebu), a feeds milling plant and corn buying terminal in Cagayan De Oro and its grain storage facility in General Santos City.