In military parlance, the term "General" connotes leadership. Among livestock farmers, the brand "General" also connotes leadership and quality. After all, "General" is the flagship feed brand of GMC.

The slogan "Mas Sigurado Pag si General Kasama Mo" assures nutritionally well-balance feed formulated to meet the optimum nutrient requirement of livestock animals attaining the best production performance. New Innovations continue as General Feeds product line expands to meet the ever-changing needs of its customers.