As a key player in the Bakery and Food industry, General Milling Corporation actively participated in a three-day baking and food service exposition sponsored by the Mandaue Chamber of Commerce and Industry in October 2018. The expo dubbed “Bakery World” is the largest baking and food exposition in the Visayas and was open to the general public, attracting close to 5,000 visitors mostly from the Visayas and Mindanao. The expo was a venue to show innovations in products, services, technologies, market trends and opportunities in the bakery and food industry.
As one of the exhibitors, GMC showcased its differentiated products and capabilities by flying in Master Chef Celina David and Master Baker Nigel Saunders of Lesaffre. They enticed the expo visitors to GMC’s booth by conducting noodle application and baking sessions using GMC’s high quality flour and bakery ingredients while applying advanced baking techniques. Existing and prospective customers and visitors were treated to an interactive experience that demonstrated GMC’s products, services and business knowledge that would be helpful in starting up or growing their baking business.
GMC’s presence in the Bakery World expo was also an opportune occasion to network and build new customer relations, as well as to reconnect and strengthen our partnerships with existing customers.